Who We Are
This Privacy Policy is issued by PKR 777 ("we", "us", "our"), the operator of the online betting and gaming platform accessible at pkr777.run. PKR 777 acts as the data controller for all personal information collected through the platform, meaning we are responsible for determining how and why your data is processed.
This policy applies to all individuals who visit the PKR 777 website, create a member account, place bets, use the live casino, participate in promotions, or otherwise interact with our platform in any capacity. By registering for or using PKR 777, you acknowledge that you have read this Privacy Policy and accept its terms.
If you have any questions about how PKR 777 handles your personal data, our support team is available 24/7 in both English and Urdu at support@pkr777.run.
What Personal Data We Collect
PKR 777 collects personal data in several categories, each serving a distinct operational purpose. We do not collect personal data beyond what is genuinely required to deliver our services to Pakistani members.
| Data Category | Examples | Purpose |
|---|---|---|
| Identity Data | Full name, date of birth, CNIC number, gender | Account registration, age verification, KYC compliance |
| Contact Data | Email address, Pakistani mobile number, residential address | Account communication, support, identity verification |
| Financial Data | Easypaisa/JazzCash account, bank account details, transaction history | Deposit processing, withdrawal, anti-money laundering checks |
| Betting Data | Bet history, markets selected, stakes, winnings, casino game sessions | Bet settlement, responsible gaming monitoring, dispute resolution |
| Technical Data | IP address, device type, browser, operating system, session timestamps | Platform security, fraud detection, service optimisation |
| Usage Data | Pages visited, time on site, features used, click patterns | Platform improvement, personalisation, product development |
| Communications Data | Support chat transcripts, emails, complaint records | Service delivery, dispute records, quality assurance |
PKR 777 does not intentionally collect sensitive categories of personal data such as health information, religious beliefs, or political opinions. If any such information is shared with us voluntarily through support communications, it will not be processed beyond what is necessary to handle the specific query.
How We Collect Your Data
PKR 777 collects personal data through several channels. Understanding how your data reaches us helps you make informed choices about how you interact with the platform.
Data You Provide Directly
The largest portion of your personal data comes directly from you. When you register for a PKR 777 account, you provide your name, email address, mobile number, date of birth, and residential address. When you complete identity verification, you provide your CNIC and proof of address. When you contact our support team, the content of that conversation becomes part of your account record.
Data Collected Automatically
When you visit pkr777.run or use the PKR 777 platform, our systems automatically collect certain technical and usage data. This includes your IP address, the device and browser you are using, your approximate location (derived from IP address), which pages you visit and in what order, how long you spend on each page, and any errors encountered during your session. This data is collected via standard server logs and, where you have given consent, via cookies and similar tracking technologies.
Data from Third Parties
PKR 777 may receive personal data about you from third parties in limited circumstances:
- Payment Providers: Easypaisa, JazzCash, NayaPay, SadaPay, and bank transfer processors confirm transaction outcomes and payment method ownership details.
- Identity Verification Services: Where required, third-party KYC providers confirm the authenticity of identity documents against official records.
- Fraud Prevention Services: Industry fraud detection databases may flag patterns associated with known fraudulent behaviour, which we cross-reference during account reviews.
Why We Use Your Personal Data
PKR 777 processes personal data only for lawful purposes that are necessary to operate the platform and protect our members. For each processing activity, there is a specific legal basis — either your consent, our contractual obligations to you, our legitimate interests, or legal requirements we must comply with.
Account Operation
To create and manage your PKR 777 account, verify your identity, process deposits and withdrawals, and settle your bets correctly in PKR.
Regulatory Compliance
To meet our anti-money laundering obligations, verify ages, and respond to lawful requests from regulatory authorities.
Security & Fraud Prevention
To detect and prevent unauthorised account access, fraudulent transactions, bonus abuse, and other prohibited activities on PKR 777.
Responsible Gaming
To monitor betting patterns for signs of harm, apply any self-restriction tools you have requested, and intervene proactively where we identify risk.
Customer Support
To handle your queries, process complaints, resolve disputes, and communicate important account notices including changes to policies or terms.
Platform Improvement
To analyse how members use PKR 777, identify features that need improvement, and develop new products and services relevant to Pakistani bettors.
Who We Share Your Data With
PKR 777 does not sell your personal data to any third party. We share your data only in the limited circumstances described below, and only to the extent necessary for the specified purpose.
- Payment Processors: Your financial data is shared with Easypaisa, JazzCash, NayaPay, SadaPay, and banking partners strictly for the purpose of processing your deposits and withdrawals. Each of these providers is subject to their own privacy and security standards.
- Identity Verification Providers: When KYC verification is required, your identity documents may be checked against official databases by our trusted third-party verification partner. This partner processes your data only for the purpose of verification and is contractually prohibited from using it for any other purpose.
- Fraud and Compliance Services: Industry-standard fraud detection services may receive anonymised or pseudonymised data to identify suspicious patterns. Full personal data is shared with these services only in cases of suspected serious fraud or money laundering.
- Regulatory and Legal Authorities: PKR 777 will disclose personal data to regulatory bodies, law enforcement agencies, or courts where required by applicable law, or where we have a good-faith belief that disclosure is necessary to protect the safety of any person or to prevent serious financial crime.
- Professional Advisers: Lawyers, auditors, and compliance consultants engaged by PKR 777 may have access to personal data where necessary for the performance of their professional services, subject to confidentiality obligations.
Where personal data is transferred outside of Pakistan to our service providers, PKR 777 ensures that adequate safeguards are in place — including contractual protections — to ensure your data receives equivalent protection to that described in this policy.
Cookies and Tracking Technologies
PKR 777 uses cookies and similar technologies to operate and improve the platform. A cookie is a small text file placed on your device when you visit a website. Cookies allow PKR 777 to remember your preferences, keep you logged in securely, and understand how the platform is being used.
Types of Cookies We Use
| Cookie Type | Purpose | Duration |
|---|---|---|
| Strictly Necessary | Session management, security tokens, login state, betslip persistence | Session / 24 hours |
| Functional | Language preference, odds format (decimal/fractional), notification settings | 12 months |
| Analytics | Aggregated page view data, feature usage patterns, error reporting (no personal identifiers) | 13 months |
| Performance | Load time monitoring, server performance data, CDN routing | Session |
Strictly necessary cookies cannot be disabled as they are essential for the platform to function. For all other cookie categories, you can manage your preferences through the cookie settings panel accessible from the footer of the PKR 777 website. Note that disabling analytics or functional cookies may affect the quality of your experience on the platform.
PKR 777 does not use third-party advertising cookies or any tracking technology that shares your betting behaviour with advertisers or ad networks.
How Long We Keep Your Data
PKR 777 retains personal data only for as long as necessary to fulfil the purpose for which it was collected, to meet legal obligations, or to resolve disputes. The following retention periods apply:
- Account Data (active members): Retained for the lifetime of your PKR 777 account plus 5 years after closure, to comply with anti-money laundering record-keeping requirements.
- Transaction and Betting Records: Retained for 7 years from the date of the transaction, in line with financial record-keeping best practice.
- Identity Documents (CNIC, proof of address): Retained for 5 years after account closure or the last transaction, whichever is later.
- Support Communications: Retained for 3 years from the date of the last communication in the relevant thread, unless the communication relates to an ongoing legal matter.
- Technical and Usage Data: Aggregated usage data is retained for 2 years. Raw server logs containing IP addresses are retained for 12 months.
- Marketing Preferences: Retained until you withdraw consent or request deletion, plus 12 months to record the withdrawal of consent.
When data reaches the end of its retention period, it is securely deleted from PKR 777's systems or irreversibly anonymised so that it can no longer be linked to you as an individual. Anonymised aggregated data may be retained indefinitely for statistical and research purposes.
Security Measures
Protecting your personal and financial data is one of PKR 777's most important operational responsibilities. We have implemented the following technical and organisational security measures:
- 256-bit SSL Encryption: All data transmitted between your device and PKR 777's servers is encrypted using industry-standard TLS/SSL protocols. You can verify this by checking for the padlock icon in your browser's address bar.
- Encrypted Data Storage: Sensitive data including payment details and identity documents is encrypted at rest in our databases using AES-256 encryption.
- Two-Factor Authentication: PKR 777 supports and recommends two-factor authentication for all member accounts, adding an additional layer of protection beyond your password.
- Access Controls: Internally, personal data is accessible only to PKR 777 staff who have a specific legitimate need to access it. Access is logged, reviewed regularly, and revoked when no longer required.
- Penetration Testing: PKR 777's systems undergo regular security assessments conducted by independent cybersecurity professionals to identify and address vulnerabilities before they can be exploited.
- Fraud Detection Systems: Automated systems continuously monitor transactions and account activity for anomalous patterns that may indicate fraud, unauthorised access, or other security threats.
While PKR 777 applies comprehensive security measures, no online platform can guarantee absolute security against all possible threats. You can contribute to the security of your account by using a strong, unique password, enabling two-factor authentication, and never sharing your login credentials with anyone.
Your Data Rights
As a PKR 777 member, you have a set of rights over your personal data. These rights can be exercised at any time by contacting our support team at support@pkr777.run. We will respond to all rights requests within 30 days of receipt.
Children's Privacy
PKR 777 is strictly for adults aged 18 and over. We do not knowingly collect or process personal data from anyone under the age of 18. Our registration process requires all members to confirm their age, and identity verification is used to confirm this where required.
If PKR 777 becomes aware that an account has been registered by someone under 18, the account will be immediately closed, all funds will be returned to the payment source, and all associated personal data will be deleted from our systems as quickly as legally permissible. If you believe a minor has accessed PKR 777 using falsified details, please contact us immediately at support@pkr777.run.
Marketing Communications
PKR 777 may contact you with information about promotions, new features, PSL betting offers, and other relevant updates that we believe will interest you as a Pakistani betting enthusiast. We will only do this where you have given your consent to receive marketing communications, or where we have a legitimate interest in communicating with you as an existing member about closely related services.
You can withdraw consent for marketing communications at any time by:
- Clicking the "Unsubscribe" link at the bottom of any PKR 777 marketing email.
- Updating your notification preferences in your account settings.
- Contacting our support team at support@pkr777.run and requesting removal from all marketing lists.
Withdrawal of marketing consent does not affect your ability to use the PKR 777 platform. You will continue to receive essential service communications — such as bet settlement confirmations, withdrawal notifications, and security alerts — regardless of your marketing preferences, as these are necessary for the operation of your account.
If you have activated self-exclusion at PKR 777, you will be automatically removed from all marketing lists for the duration of your exclusion period and for 12 months thereafter. PKR 777 will not send any marketing communications to self-excluded members.
Updates to This Privacy Policy
PKR 777 reviews and updates this Privacy Policy periodically to reflect changes in our data processing activities, changes in applicable law, or improvements in our privacy practices. The date of the most recent update is shown at the top of this page.
When we make material changes to this policy — changes that meaningfully affect how your data is processed or your rights as a member — we will notify you by email to your registered address and by a prominent notice on the PKR 777 platform, at least 14 days before the changes take effect. For non-material changes such as clarifications or corrections, we may update the policy without advance notice, though the "Last Updated" date will always reflect the most recent revision.
Continued use of PKR 777 after the effective date of any updated Privacy Policy constitutes your acceptance of the revised terms. If you disagree with any changes, you have the right to close your account before the changes take effect.
How to Contact Us About Privacy
If you have any questions about this Privacy Policy, want to exercise any of your data rights, wish to raise a concern about how PKR 777 handles your personal information, or need to report a potential data security issue, please get in touch through any of the following channels:
- Email: support@pkr777.run — available 24/7, responses within 48 hours for standard queries and within 24 hours for urgent data rights or security matters.
- Live Chat: Available on the PKR 777 platform at any time. Our support team can handle basic data queries in live chat and escalate complex requests to our data team.
When contacting us about a data rights request, please include your registered email address, a description of your request, and any relevant account reference numbers. This helps us process your request as quickly as possible. We aim to acknowledge all data rights requests within 48 hours and resolve them within 30 days.
If you are not satisfied with PKR 777's response to a data privacy concern, you have the right to refer your complaint to the relevant supervisory authority or to seek independent legal advice. Contact details for escalation routes are available on request from our support team.